Our Services
Grounded in marketing science and econometrics, our services are designed to help brands grow more efficiently. We bring structure, clarity, and rigor to your marketing measurement—so you can understand what’s truly driving performance, eliminate wasted spend, and invest with confidence. The result? Smarter strategy, stronger returns, and sustainable growth.
Media Mix Models
We help you understand the true impact of your marketing. Our custom MMMs reveal what’s driving results, so you can invest with confidence and grow more efficiently.
Incrementality & Lift Testing
We measure what your marketing is truly adding. Our incrementality testing uncovers which channels and tactics are driving real results—so you can invest more strategically and accelerate growth..
Customer LTV
We help you focus your marketing on what matters most—long-term growth. Our LTV models identify which channels, products, and customer segments drive the highest value over time, so you can acquire smarter, retain better, and grow more profitably.