Measure what matters. Accelerate what works.
Services
Media Mix Models
We help you understand the true impact of your marketing. Our custom MMMs reveal what’s driving results, so you can invest with confidence and grow more efficiently.
Incrementality & Lift Testing
We measure what your marketing is truly adding. Our incrementality testing uncovers which channels and tactics are driving real results—so you can invest more strategically and accelerate growth.
Customer LTV
We help you focus your marketing on what matters most—long-term growth. Our LTV models identify which channels, products, and customer segments drive the highest value over time, so you can acquire smarter, retain better, and grow more profitably.
About Us
Apex Analytics was founded on a deep foundation in marketing science and econometrics. With years of experience helping brands understand and quantify the true impact of their marketing, we bring analytical rigor to every engagement.
We believe better measurement leads to better decisions. By applying proven statistical methods to complex marketing data, we help brands cut through the noise, uncover what’s driving performance, and ultimately grow more efficiently. Our goal is simple: deliver the clarity and confidence you need to invest smarter and scale faster.
